Just for background development, in the case some people did not run into such commercials growing up I decided to try to search one of the archaic commercials. Personally, I still remember the extremely underweight children almost too frail to move being paraded on late night television all too well, as well as their distended bellies that are still the bud of many jokes once people do find out I am from there.
I stumbled across across a few videos reminiscent of the many videos I had seen. All of the following videos in my opinion manipulate images to a great degree. In fact, one of the images that was included in one of the videos was the Kevin Carter's iconic images from his trip to Northern Sudan depicting the vulture preying over a famine stricken Sudanese toddler from the village of Ayod, Sudan.
In efforts to capture the perfect image whether it is for the purpose to represent the raw moment or to serve as call to action for the viewing public there is to an extent a degree of staging that occurs, which ultimately also equates manipulating the subject. In this instance the subject is the marginalized, the have-nots, the hungry, the sickly, and youth this leads to the question whether this equates to exploitation. When this images are captured we need to also weight out what we are able to live with in terms of at what cost does the image warrant the exploitation. Is the after affect or the desired call to attention worth it?
Another interesting aspect of the videos posted below is the lack of a call to action. We mentioned this in class earlier. The stirring up of all these emotions and sense of accomplishment felt by some for just engaging with the images and feeling like a better person for seeing the depths of poverty that exist. Yes, many of us need to be more grateful for what we have and it does become quiet simpler when you see the less fortunate shoved in your face on your big screen television. However, displaying such images whether they are staged, manipulated, and utter examples of exploitation are even WORSE to me when there is no option or suggestion to viewers to help fix the problem they are feeling sorry for and emotional over. When we joke about things like #FirstWorldProblems I think we become cognizant of a problem, which is the goal, but are missing the latter half of the goal: the change we are hoping for.
Not too surprisingly, the images today asking for donations for Ethiopia are quite similar. The only representation of poverty that I felt was a stray away from these all too paralleling videos was a film shaped to feel like a documentary. The title, Zewdi The Street Kid, in my opinion does much more justice to the target group(marginalized street children in Ethiopia). http://vimeo.com/27882235
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